Infographics gaining popularity and is a great way to communicate ideas visually with compelling imagery.
Infographics allows us to communicate our message in a mixture of design and data which draws in users in conveying a lot of information in a small package. With the popularity of infographics over the last few years, there has been many interpretation of what an infographic is, from information design to visual content.
Infographics can be used in many different ways to describe process, anatomy, chronology, or hierarchy. They can take the form of flowcharts, diagrams, timelines, structure and order in a way which is not possible using just text. Infographics provides a different view of presenting data, and they help communicate complex ideas in a clear and beautiful way.
Benefits of Infographics
- Increase brand awareness
- Build links ( directories, social bookmarking sites, social networks)
- Improve SEO
- Shareable (Conversational Marketing)
- Understand complex business concepts
- Increase visual appeal of basic information
- Increase rankings for related search terms
Steps to Creating Infographics
Collection of all the raw materials for the infographics – such as PowerPoint slides, White Papers, face-to-face interviews (multiple sessions), network diagrams etc. The more details you have will be that much easier for you to develop the infograpahics in the design stage.
2. Identifying the objectives:
Know the audience that you are targeting and having an understanding of their technical knowledge. Is it for web or print, marketing collateral, generate traffic? This will go a long way in the creation of the infographic.
3. Sketch, Wireframe, and Design
It’s important to know what your ideas will look like before creating your screenshots. No different from creating any other web project. Indentify the layout and graphic elements that will be used in the design. Create design from sketch and wireframe. You may need to create several iteration until you get the desired design.
4. Feedback and Approval:
Get initial feedback and approval from stakeholders. It should address all components of infographic, from use of data, content, graphic elements, colors, design.
5. Final Draft
Address all feedback and make all necessary changes based on step #4.
6. Create Landing Page
Create page on website and implement analytics to keep track of traffic and usage and other essential metrics. Allow for like and share buttons for social networking and bookmarking sites. ( Facebook, Google +1, Stumble Upon, Pinterest,)
7. Monitor Results:
Review results in30, 60, 90 days for results to be realized.
Here are some examples of infographics.
These examples have been randomly chosen to provide a wide range of example to provide you with ideas and inspiration.